The Opportunity for Independent Brands
Few things are more basic or powerful than connecting with someone else, person-to-person. It’s the most basic element of humanity, as well as business. While the expectation and ability to connect have never been greater for every brand and their customers, our belief is that personal, authentic, independent brands have the most to gain in this socially supercharged world.
Marketing, in theory, is simple. It's about understanding your customers and finding more of them. But in the fragmented, constantly changing online environment, brand owners often don't have the time, money, and expertise to compete with mass market brands. Unfortunately, the digital and social marketing tools out there today are incredibly un-user-friendly, un-intuitive, and un-natural for anyone other than “experts.” We don’t think that’s right. You shouldn’t be on the sidelines when you could (and should) benefit the most.
We’re out to re-level the playing ﬁeld ... to tip the scales in favor of independent brands challenging the status quo. Our product makes your marketing efforts less time consuming and more effective at finding loyal customers. We know where you’re coming from, because we're a challenger brand too.